Genium Creative

Discover our Sock ons advert on TV

martin — Fri, 09 Nov 2012 16:40:59 +0000

Genium created a television commercial for Sock ons – from concept, scripting and story boarding to screen testing the cast and producing, editing, graphics and music and clearance for broadcast – all under one roof. Sock ons is an innovative baby product – we needed to get across what it does and the idea of it being “a clever little thing” all in 30 seconds. They say, “never work with children and animals” – we loved working with these babies almost as much as working with the cats on our sky adverts. We welcomed the challenge. Catch the advert on the Discovery channels DMAX, Home & Health and Travel & Living. This is what Sock ons have said about us – “Thank you so much to you and your entire team for producing such a great advert and for going way beyond the call of duty! I will definitely add a link to Genium on our page and hope we can work together again – it has been so nice to do some creative work and bounce off others.”

Creating a national curriculum for autism education

martin — Fri, 09 Nov 2012 16:25:29 +0000

We helped create a national training curriculum for autism education in schools for the Autism Education Trus tand supported by The Department for Education alongside ACER at Birmingham University. With the development of interactive materials incorporating imagery, audio, film, handouts and DVD’s, used by specialist education hubs around the country to deliver effective autism training within school settings, Genium also designed a set of National Autism Standards and a Competency Framework for educators to work to. We compiled all this work into a microsite for the Autism Education Trust – have a look, it’s quite academic and really amazing.

Genium unmasks Batman for National Trust

martin — Fri, 09 Nov 2012 16:04:13 +0000

Genium created two films for the National Trust and show off the filming that takes place at the National Trust properties and specifically Osterley House the location of Wayne Manor for The Dark Knight Rises Batman film. The first film was a 2 minute promotional film used as a digital campaign to encourage people to come to Osterley House to experience the Real to Reel exhibition. The second, seen here, is a 5 minute documentary film used in the exhibition to explain filming at National Trust. National Trust said – “I wanted to let you know that the films got rave reviews. Easily the most commented on part of the exhibition!”

Genium creates British Chamber of Commerce Blog

admin — Wed, 07 Nov 2012 18:45:58 +0000

Genium was commissioned by the British Chambers of Commerce to produce a poster mailing and blog to showcase ‘Why business is good for Britain’. The blog would give businesses an opportunity to have their say. To let politicians, the media and the public know just what they do, what their story is, what makes them tick, and most importantly why they do it. The blog can be viewed here.

Genium brands taxis for Help for Heroes at Diamond Jubilee

shimon — Sat, 09 Jun 2012 22:32:00 +0000

Wounded members of the Armed Forces were amongst the specially invited audience at the televised Diamond Jubilee Concert at Buckingham Palace over the holiday weekend.

VeriFone supported Help for Heroes by donating two specially branded taxis to transport wounded, injured and sick Service men and women to the Palace for the concert. A Mercedes Vito and TX4 were decked out in Help for Heroes graphics, and the VeriFone Operations Team pulled out all the stops to make sure the blokes travelled in style to the event. Genium created the design and prepared the artwork for the vinyl fitters to wrap the two taxis.

Since it was launched in 2007, Help for Heroes has raised over £136 million. All funds are used to provide direct, practical support to those Service men and women who are wounded, injured or become sick while serving their country. One of the wounded who travelled to the Diamond Jubilee Concert in the Vito, Lieutenant Will Dixon who lost his left leg below the knee after his vehicle was hit by an Improvised Explosive Device, is the subject of an ITV documentary which was being filmed over the weekend. Lt Dixon said “It was a unique experience to arrive at Buckingham Palace in a taxi which was covered in Help for Heroes branding. All of us whose journey whose journey to the Palace was made easier by VeriFone owe them a big “thank you” for providing such a generous service”
Drivers Barry Moore and Daniel Good collected the heroes and drove them to Buckingham Palace on the day. Barry, who drove the Vito, was delighted to help, thoroughly enjoyed being part of such a high profile event and supporting such brave and noble passengers.

NHS Clare Simpson Clinic Campaign

shimon — Sat, 05 Nov 2011 23:42:51 +0000

Genium was asked to produce material to raise awareness of the The Clare Simpson Clinic. The Clare Simpson Clinic provides free, confidential advice about treatment of sexually transmitted infection. The visual impact of the posters and literature was extremely well received.

British Chambers of Commerce aviation report

admin — Sat, 05 Nov 2011 17:49:46 +0000

Genium worked with the British Chambers of Commerce and the AOA to design a report following research into what businesses requires of aviation policy. The report was designed to make recommendations that were needed to ensure aviation policy helps UK businesses to deliver sustained economic growth. The full report can be viewed here.

‘Hands off our holiday, Mr Taxman!’ campaign

admin — Tue, 12 Jul 2011 15:51:58 +0000

Genium created a suite of items, including leaflets, posters, t-shirts and website graphics for the airline sector which launched a campaign against Air Passenger Duty (APD).

Called ‘Hands off Our Holiday’, the campaign was launched at nine UK airports – Gatwick, Luton, London City, Glasgow, Liverpool, Newcastle, Bristol, Belfast International and Newquay.

This campaign to persuade the government to drop a planned rise in air passenger duty (APD) began at airports, with campaigners handing leaflets to passengers declaring ‘Hands off our holiday, Mr Taxman’. Staff, wearing t-shirts saying ‘Hands off our holiday, Mr Taxman’ encouraged passengers at each airport to complain to their Member of Parliament about next year’s double-inflation rise in APD.

This campaign had the backing of three major airline bodies: the Airport Operators Association (AOA), British Air Transport Association (BATA) – which counts all the major UK airlines, including British Airways, Virgin Atlantic and easyJet among its members – and the Board of Airline Representatives in the UK (BAR-UK).

A website www.handsoffourholiday.com was set up where people could register their protest and encouraged the public to tweet their support, using the hashtag #handsoffourhols.

Olympia International Fine Art & Antiques Fair

admin — Sun, 19 Jun 2011 19:41:30 +0000

Genium created a suite of branded material for LAPADA and LAPADA Modern as part of the 2011 Olympia International Fine Art & Antiques Fair. Now in its 38th year, the Olympia International Fine Art & Antiques Fair remains one of the most established events in the arts and antiques calendar, enticing enthusiasts from around the world.

Advertising and web graphics were produced to promote the event. Signage, banners graphics and an animated rolling presentation were created for the stands. A set of award plaques were also designed for The Country Life – LAPADA Object of the Year competition which was being judged by a panel of eminent experts including John Bly, the distinguished dealer who is well-known from his appearances on BBC’s Antiques Road Show, Sir Timothy Clifford, Judith Miller of Miller’s Guides and Jeremy Warren of the Wallace Collection.

www.olympia-art-antiques.com

LAPADA Object of the Year Stand

One of several rolling presentations

Elegant signage for the LAPADA Modern objects

UK Trade & Investment, LAPADA trade mission to Moscow

admin — Wed, 30 Mar 2011 22:15:19 +0000

Genium created a suite of materials for the UK Trade & Investment and LAPADA’s trade mission to the British Ambassador’s private residence in Moscow. A private preview of art & antique items from LAPADA delegates in Moscow gave the Russian Interiors Industry, and Collectors a unique opportunity for to meet Members of the UK’s most important Association of Art & Antiques Dealers.

Invitations, brochures, press material, large display banners and an online graphics were produced in both Russian and English.

Click here to find out more http://ukinrussia.fco.gov.uk/en/news/?view=News&id=558372382.