Genium created a television commercial for Sock ons – from concept, scripting and story boarding to screen testing the cast and producing, editing, graphics and music and clearance for broadcast – all under one roof. Sock ons is an innovative baby product – we needed to get across what it does and the idea of it being “a clever little thing” all in 30 seconds. They say, “never work with children and animals” – we loved working with these babies almost as much as working with the cats on our sky adverts. We welcomed the challenge. Catch the advert on the Discovery channels DMAX, Home & Health and Travel & Living. This is what Sock ons have said about us – “Thank you so much to you and your entire team for producing such a great advert and for going way beyond the call of duty! I will definitely add a link to Genium on our page and hope we can work together again – it has been so nice to do some creative work and bounce off others.”
We helped create a national training curriculum for autism education in schools for the Autism Education Trus tand supported by The Department for Education alongside ACER at Birmingham University. With the development of interactive materials incorporating imagery, audio, film, handouts and DVD’s, used by specialist education hubs around the country to deliver effective autism training within school settings, Genium also designed a set of National Autism Standards and a Competency Framework for educators to work to. We compiled all this work into a microsite for the Autism Education Trust – have a look, it’s quite academic and really amazing.
Genium created two films for the National Trust and show off the filming that takes place at the National Trust properties and specifically Osterley House the location of Wayne Manor for The Dark Knight Rises Batman film. The first film was a 2 minute promotional film used as a digital campaign to encourage people to come to Osterley House to experience the Real to Reel exhibition. The second, seen here, is a 5 minute documentary film used in the exhibition to explain filming at National Trust. National Trust said – “I wanted to let you know that the films got rave reviews. Easily the most commented on part of the exhibition!”
Genium was commissioned by the British Chambers of Commerce to produce a poster mailing and blog to showcase ‘Why business is good for Britain’. The blog would give businesses an opportunity to have their say. To let politicians, the media and the public know just what they do, what their story is, what makes them tick, and most importantly why they do it. The blog can be viewed here.
Wounded members of the Armed Forces were amongst the specially invited audience at the televised Diamond Jubilee Concert at Buckingham Palace over the holiday weekend.
VeriFone supported Help for Heroes by donating two specially branded taxis to transport wounded, injured and sick Service men and women to the Palace for the concert. A Mercedes Vito and TX4 were decked out in Help for Heroes graphics, and the VeriFone Operations Team pulled out all the stops to make sure the blokes travelled in style to the event. Genium created the design and prepared the artwork for the vinyl fitters to wrap the two taxis.
Since it was launched in 2007, Help for Heroes has raised over £136 million. All funds are used to provide direct, practical support to those Service men and women who are wounded, injured or become sick while serving their country. One of the wounded who travelled to the Diamond Jubilee Concert in the Vito, Lieutenant Will Dixon who lost his left leg below the knee after his vehicle was hit by an Improvised Explosive Device, is the subject of an ITV documentary which was being filmed over the weekend. Lt Dixon said “It was a unique experience to arrive at Buckingham Palace in a taxi which was covered in Help for Heroes branding. All of us whose journey whose journey to the Palace was made easier by VeriFone owe them a big “thank you” for providing such a generous service”
Drivers Barry Moore and Daniel Good collected the heroes and drove them to Buckingham Palace on the day. Barry, who drove the Vito, was delighted to help, thoroughly enjoyed being part of such a high profile event and supporting such brave and noble passengers.
