Genium brands taxis for Help for Heroes at Diamond Jubilee

Wounded members of the Armed Forces were amongst the specially invited audience at the televised Diamond Jubilee Concert at Buckingham Palace over the holiday weekend.

VeriFone supported Help for Heroes by donating two specially branded taxis to transport wounded, injured and sick Service men and women to the Palace for the concert. A Mercedes Vito and TX4 were decked out in Help for Heroes graphics, and the VeriFone Operations Team pulled out all the stops to make sure the blokes travelled in style to the event. Genium created the design and prepared the artwork for the vinyl fitters to wrap the two taxis.

Since it was launched in 2007, Help for Heroes has raised over £136 million. All funds are used to provide direct, practical support to those Service men and women who are wounded, injured or become sick while serving their country. One of the wounded who travelled to the Diamond Jubilee Concert in the Vito, Lieutenant Will Dixon who lost his left leg below the knee after his vehicle was hit by an Improvised Explosive Device, is the subject of an ITV documentary which was being filmed over the weekend. Lt Dixon said “It was a unique experience to arrive at Buckingham Palace in a taxi which was covered in Help for Heroes branding. All of us whose journey whose journey to the Palace was made easier by VeriFone owe them a big “thank you” for providing such a generous service”
Drivers Barry Moore and Daniel Good collected the heroes and drove them to Buckingham Palace on the day. Barry, who drove the Vito, was delighted to help, thoroughly enjoyed being part of such a high profile event and supporting such brave and noble passengers.