LAPADA The Association of Art & Antiques Dealers

We were involved in a campaign to promote ‘The LAPADA Art & Antiques Fair’ which was staged in a glamorous purpose-built marquee in Berkeley Square, in the heart of London’s Mayfair.

Since its inception in 1974, LAPADA’s membership has grown to over 600 members making it the largest association of professional art and antiques dealers in the United Kingdom. Although the majority of its membership is UK based, LAPADA also currently has 50 members in 16 other countries.

We produced a campaign that included invitations, newspaper advertising, posters, online banners, bus adverts, e-shots, microsite design and an exhibitor catalogue.

Result

A tremendously-well attended Preview evening, good sales to collectors and private buyers, and an increased gate of just over 15,000 visitors (up by nearly 15% on the previous year) made for a busy week at the second LAPADA Art & Antiques Fair to be held in Berkeley Square, Mayfair.

Throughout the Fair, dealers consistently reported many sales to new customers, including supposedly elusive ‘young’ buyers. Every exhibitor met top quality visitors, including international buyers and collectors, and wealthy local residents. As last year, dealers reported they were making sales to and meeting customers they never meet at other London Fairs.