Genium interpreted The Trust’s requirements with a meticulously crafted logo. Recognisable and enduring, the Autism Education Trust branding is well-defined and clearly states its purpose and personality. The logo provides an effective foundation for all training and information materials, and the branding reflects the substantial influence and relevance of The Trust.
The exhilarating challenge of creating a website that is equally accessible to young people with autism as it is to their teachers and families, compelled Genium to think laterally. They built a website replete with information and training guides, retaining a smart look and feel, and concurrently developed a microsite, to mirror the original style and content. The Microsite engages its target audience on many levels – its simplicity and coherence create a seamless user journey, and the engaging, picture-led tone is appealing in design. With defined areas for schools; early years; post 16; a parent guide; local authorities and tools for teachers, the information is clearly designed for accessibility. The three-tiered system of competency framework, standards and evaluation are distinctly outlined and concisely presented.
The Kids Zone and The Den are visually striking interactive areas for children and young people to learn, play, and feel part of a community where they are understood and supported in their educational and social needs.
Genium developed innovative training materials, unique in their function of facilitating face to face training. As well as traditional print, including brochures and reports, the team devised interactive non-linear PDFs – stylish and picture-led in design, and cutting-edge in capabilities – featuring the unique functionality of embedded videos and clickable links.
The leaflets cover a four-module training programme, designed for use across a spectrum of abilities and educational settings, for children from the ages of 0-24. This includes a programme for children of school age; a preschool programme and the post-16 group of young adults. The programmes were developed in consultation with school teachers, training providers, parents and carers, as well as with young people on the autism spectrum.
Based around four themes – the individual pupil; curriculum and learning; building relationships and enabling environments – the training materials have been designed to make a tangible difference to the lives of young people.
The materials cover three levels of training for teachers. The first level is for any adult who comes into contact with autistic kids, including catering and auxiliary staff; the second level is aimed at teachers and teaching assistants, and the third level is for teaching managers. The training resources cover a Competency Framework, and Standards. The Competency framework is a set of criteria for individual teachers to follow, and Standards are aimed at the educational setting, led by a SENCO or a manager.
As well as an events stand, Genium designed the code of practice statement for funding; a print guide to the AET, and formal reports for the Department of Education.