Client: Moorfields Eye Hospital NHS Foundation Trust

Project: Annual report & review

The brief

Moorfields is the leading provider of eye health services in the UK, conducting world-class research and education. Genium was entrusted with producing the Annual Report & Review for 2015/2016 aimed at engaging with Moorfields Eye Hospital members, patients and staff.

What we did

Genium incorporated strong visuals and iconography to bring the information on the progressive achievements and growing international ventures of Moorfields Eye Hospital to life. Genium was intrinsically focussed on ensuring the Report & Review attracted Moorfields wide spread of stakeholders.

The impact

The Moorfields Eye Hospital Communications team were thrilled with Genium’s new design concept, which broadened the stakeholder reach of this Annual Report, evident through increasingly positive feedback. “Thank you so much for your fantastic design work on our annual report and review which has made it so much more engaging and accessible this year. We have received excellent feedback about both publications from our members, patients and staff.” – Katherine Raven MCIPR, DipCIPR; Head of communications.

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