Client: Barnet and Chase Farm Hospital

Project: Sexual health awareness campaign

The brief

The Clare Simpson Clinic at Barnet Hospital provides free testing and treatment for sexually transmitted infections and HIV. Genium was tasked with raising their profile with a print campaign to convey the importance of sexual health awareness.

What we did

Through cheeky imagery and a punchy message, Genium’s fresh interpretation of the brief generated an engaging visual concept, built upon bold imagery and vivid colours.

The impact

The campaign accomplished a marked increase in attendance at the clinic, and delighted the client with its substantial impact.