Client: Orchid, Your Privates

Project: Testicular cancer awareness campaign

The brief

Genium undertook the development of Orchid’s campaign to raise awareness of Testicular Cancer and created resources offering advice and support for men in the UK affected by the illness, through a range of print media and digital resources.

What we did

The core messages on testicular cancer and the need to raise awareness were communicated through interviews conducted by Genium with patients, Orchid doctors and nurses. This allowed Genium to create effective printed and digital information resources for the Your Private’s fundraising packs, teaching resources and the Your Privates microsite. Genium digitally integrated these resources to develop the campaign profile of the your privates informational films.

The impact

“We were delighted that Orchid’s testicular cancer microsite “Your Privates” was highly commended at the 2016 British Medical Association (BMA) Patient Information Awards. Described as ‘an excellent resource throughout, which includes very clear information in various formats including webpages, PDFs and videos. It has clear aims and target audience and excellent use of personal stories and videos.”