The Autism Education Trust was set up by the Department for Education to ensure that all children and young people with autism receive a first-rate education, in order to allow them to achieve their maximum potential and to contribute to society in a meaningful way. The Trust’s aim is to ensure that individuals, families and professionals who influence and educate people with autism, should be fully informed and equipped with clear tools and support.

They turned to Genium to create an overarching strategy to include branding and a logo; photography; a website; print materials; an events stand; literature and training materials to engage and support young people with autism and those responsible for their education. Initially aimed at school children between the ages of 5 and 16, the Early Years and Post-16 programme evolved, and their additional needs have been incorporated into the project.

Designed for educators and trainers, for whom English may not be their first language, Genium’s challenge was to communicate crucial information and training programmes on a range of levels, through clear, smart and compelling design.

The team’s first step was to understand The Trust and its aims fully. The consultancy process allowed Genium to immerse themselves in its purpose and aspirations in order to achieve a deep comprehension of The Trust’s objectives. The team had to put in place a strategy that would encapsulate the vast quantity of information required, and become the ‘go-to’ place for autism educators and supporters.

Over 200,000 staff at hubs around the country have been trained since 2010. Local Authorities have testified to the unprecedented success of the project, which will continue to improve the lives of young people with autism. Genium’s innovative and forward-thinking design-led approach and overarching vision, was driven by their passion for education.