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IMPERIAL COLLEGE HEALTHCARE NHS TRUST

To develop a campaign with branding, video and a website that seeks to inform patients to protect their veins.

The ‘Save your vein’ team wanted to develop a campaign that seeks to inform patients to protect their veins. Early education means patients can protect their veins in order to give them a better opportunity of having a fistula if they need it.

Genium were asked to create an overarching strategy to include branding and a logo; a website; print materials; display graphics; literature and promotional materials to engage and educate staff and patients.

Following several consultations a strategy was agreed and implemented. Genium presented key messages and visuals to NHS staff, the Quality Improvement team, Imperial College Healthcare patients and key stakeholders to help inform, involve and drive the campaign forward. Genium reviewed the name of the campaign, presented this and the brand identity concepts to focus groups where valuable feedback and information was used to develop the brand further. This was then implemented into a range of communication materials.

Awards

1st prize for best scientific presentation at VASBI (The Vascular Access Society of Britain and Ireland) for the ‘Save your vein’ campaign.