Client: Get Wild with Bill and Daisy

Project: Branding, website and video

The brief

Get Wild is a project connecting children and their parents with the natural world, inspiring wild and unstructured play. Genium took on the challenge of building a website, with a free membership subscription, and built upon video content presented by celebrity nature aficionado Bill Oddie and Daisy the Nature Bug giving tips on how to Get Wild in the Wild.

What we did

The first stage was for Genium to conceive an exciting brand, and the thrilling task of making the film followed. Bill Oddie and Daisy the puppet worked together to encourage children to appreciate the great outdoors through a series of videos, free play, self-expression, curiosity, discovery and imagination.

The impact

Genium worked tirelessly to persuade kids that playing outdoors is more fun than being glued to a screen. The website and film has succeeded in defining nature as the coolest place to play.