Client: Barnet and Chase Farm Hospital
Project: Sexual health awareness campaign
The Clare Simpson Clinic at Barnet Hospital provides free testing and treatment for sexually transmitted infections and HIV. Genium was tasked with raising their profile with a print campaign to convey the importance of sexual health awareness.
What we did
Through cheeky imagery and a punchy message, Genium’s fresh interpretation of the brief generated an engaging visual concept, built upon bold imagery and vivid colours.
The campaign accomplished a marked increase in attendance at the clinic, and delighted the client with its substantial impact.